Intro
Digital marketing is promoting your business or your brand on the internet through various means like paid advertising, web application, mobile application, email, search engines, social media websites, and a lot more.
The first thing you need to have before starting digital marketing, you need to have an online presence.
Then, you can market your business and have a wide range of audiences.
More than 75% of Americans go online daily which is nearly 248 million people and 50% go online more than once daily and a quarter of Americans are constantly online which means approximately 82 million Americans are constantly online, imagine getting your brand or business in front of only 1% of them.
You are exposed to a new and potential audience which in future become your customers and get you more sales and you can generate a lot of income and sales.
But.... This is not an overnight process, all good things take time, so be patient and consistent and see how your business skyrockets.
So let's learn how you can reach newer heights and achieve a lot of success in your business through internet marketing.
How it works
Digital marketing is no different than traditional or offline marketing.
There are no third parties in between, you are connected to your customer directly, you can talk to them online and there's no need to even meet your customer.
Let's understand it more concisely, for example
Just think of the last important thing you purchased, you might have bought it online from an e-commerce platform like Amazon or eBay.
One more example, if you need to repair your mobile or want to book an appointment with a doctor, the first thing you do is take out your mobile and google it.
Regardless of anything, you do an online search and then see the reviews, ask your family and friends and then take the final decision.
So, if you have a brand or business then an online presence is the most important thing, then develop a strategy that brings you in front of your future potential customers.
It can be done through paid advertising or having a presence on every online platform like WhatsApp, Instagram, Linkedin, Snapchat, Twitter, Quora, Reddit, Facebook, and a lot more.
Post content daily and give them updates through an email newsletter, we will talk about email marketing later in the article.
Keep them informed and give them value, create unique and original content, and this way you can make sales through your customers.
There are a few things in digital marketing that you can do to become successful in internet marketing.
They are:
1 Search Engine Optimisation (SEO)
2 Search Engine marketing
3 Content marketing
4 Social media marketing
5 Affiliate marketing
6 Email marketing
7 Pay-per-click advertising
Search Engine Optimisation
Search Engine Optimisation or SEO is the process of ranking your website on google and getting organic traffic without spending any penny.
It is a free and very long process, it is not an overnight process.
It requires a lot of effort and research to rank on Google or any search engine.
Google checks 200 factors to rank a webpage or website.
But you can focus on a few which are more than enough for a beginner
- A small and easy to remember domain name
- Quality and Unique content
- How much time your visitors spend on your site(dwell time)
- Website load speed
- inbound links
- Good and relatable images
- Backlinks
These are a few to name, but Google keeps updating its algorithm.
The best way to rank your webpage and website is to closely monitor google's updates and see what your competitors are missing.
Observe Google and your competitors and then react, keep experimenting and see what gives you the best results.
SEARCH ENGINE MARKETING
Search engine marketing is a paid way to get yourself to the top of search results, which is paid to advertise.
If you are a beginner then you better stay away from this, cause before you even spell it you will have to spend a lot of money.
You can't use it to bring only traffic, instead sell a product and you can make a lot of money.
You need to research the keywords you want to display your ad for.
Some keywords even cost a couple of hundred dollars only for a click.
You can use Google AdWords and see the prices.
The return of investment is more than 5 times and 10 times the investment, many people have made a lot of money from it.
There are a lot of free courses on youtube which teach you amazing skills and how to get great results from google ads.
Social media marketing means driving traffic to a website from social media platforms.
Social media is a goldmine for everyone who wants to start a business.
There are hundreds of social media platforms.
Being active on all the social media platforms and posting great and unique content is very beneficial for your business.
The best person to look up for social media marketing and making an impact on social media is Garyvee.
He has written 3 New York Times bestsellers out of which 2 are solely focused on social media marketing.
How can you forget his $1.80 strategy?
He has around 2.3 million followers on Twitter, 9 million followers on Instagram, and 3 million subscribers on youtube where he teaches all his strategies and tips for free.
The best person to look up for social media marketing.
He runs one of the biggest media companies.
CONTENT MARKETING
So what is content marketing?
Creating original, best, and unique content for your subscribers and followers.
People expect a lot of content from you, stay consistent and give them value.
The only way people will know is by seeing your content through organic traffic and nothing else.
According to HubSpot companies or content creators who produce more than 16 content pieces drive more traffic than those who don't.
Content is among the top 2 ranking factors in Google, the better content the more traffic and more leads you drive to your website.
Content marketing is not an overnight process like paid advertising, it takes time and is better for the long run.
For instance the big websites like apple, you wait the whole year about the new products, you keep checking their website and youtube channel for the update.
AFFILIATE MARKETING
Affiliate marketing is promoting someones else's product and earning a commission whenever you make a sale.
You don't need your own product or anything, you can choose from a variety of products from different affiliate programs like Clickbank, jvzoo, Shareasale, Amazon affiliate, Cj affiliate, and a lot more.
You first need to sign up for their affiliate program and then you can generate a special link through which your audience can buy the product and you make a commission.
It's that simple.
But making a sale takes time, if you have a large audience then you can make a good fortune out of it.
People earn millions through it, mostly bloggers and YouTubers make a lot of money through this.
They get paid more than AdSense in affiliate marketing.
You might have seen in the description of a youtube video, where you see a lot of affiliate links, when you buy anything through it the
creator gets a commission
In most of the affiliate programs, there are no criteria or approval, you just sign up and from the next moment, you can promote the products.
Anyone can start affiliate marketing without any investment, the only thing you need is consistency and determination.
The first sale takes a lot of time and it is very crucial as well, to make your first 100$ is very hard.
Email marketing
Email marketing is sending a promotional message or giving an update to your email subscribers.
But for sending an email, you need to have an email list of people, who have subscribed to your email list and want to read your regular updates.
Do you remember the last time you changed your email?
No, you don't change your email, it is very rare.
A lot of professionals open their emails thrice a day and read the emails.
Email marketing gives the best return of investment in online marketing, having an email list is a great thing.
Cause what if your blog gets hacked or deleted and all your subscribers and followers aren't aware of this, so whenever you start a new blog regarding again starting a new blog you send them an email and they are your first visitors or subscribers.
You should write a personalized email and give value to your subscriber.
You shouldn't send them emails every day and fill their spam emails....send it once a week.
Email marketing gets great conversion without spending anything on advertising.
Pay-per-click advertising
As the name suggests you pay for each click you get on the ad you create.
It sounds the same as search engine marketing, isn't it? that's because it is.
SEM is only one type of advertising but PPC is advertising on other platforms like Twitter, Instagram, Facebook, and Pinterest.
But the best are Facebook and Google AdWords, Facebook ad looks pretty similar to a post or status update.
Now there are retargeted ads and relevant ads.
Benefits of digital marketing?
Reach a geographic and wide audience.
When you post something on any platform be it an ad or any organic post, it is seen by people globally and the people who need them and will eventually become customers.
cost-efficient.
It requires no money until and unless you go for paid advertising, you can just skyrocket your business within a few months if you are consistent and determined.
easy and convenient conversions.
Whenever someone sees your blog post they directly don't convert, they either take a screenshot or save your content for later and they move down the sales funnel and will slowly convert.
What is the salary or income?
Many digital marketers don't tell their earnings, many people have left their corporate jobs and came into this field cause it has a lot of potentials.
If you have started digital marketing, then for the first year you will see little to no results.
Stay consistent and determined.
People have become millionaires in this field the best examples are
Neil Patel, Garyvee, Brian dean and you can google the rest.
The only thing you will notice about them is they are very consistent and determined.
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